(Sturgis, SD — July 22, 2011) The Broken Spoke Campground has announced that it will host the North American division of the International Master Bike Builders Association (IMBBA-USA) Bike Show on Tuesday, August 9 as part of the 71st Annual Sturgis Rally.

Photo Gallery: IMBBA-USA Bike Show & Hall of Fame Ceremony at the Broken Spoke Campground – Motorcycle Cruiser Magazine

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In addition to their unique, downtown Sturgis location, Victory plans to have its largest ever test fleet available for demo rides. As an official Sponsor of the Sturgis Legendary Buffalo Chip, Victory will be participating in Chip activities all week and donating a bike to be given away at the end of the rally. Here’s what Victory owners and other rally goers can look forward to:

Photo Gallery: Victory Motorcycles Storms Sturgis – Motorcycle Cruiser Magazine

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press release:

Despite the countless motorcycles still in hibernation in garages across the country, the countdown has officially commenced.

Now only over six months out, the Legendary Buffalo Chip has already begun preparations for the 70th Annual Sturgis Motorcycle Rally 2010. The epicenter and purveyor of the ultimate Sturgis experience; the Legendary Buffalo Chip has once again set out to provide rally-goers an array of entertainment, art, vendors, food, amenities and a myriad of raucous memories.

By bikers and for bikers, The Legendary Buffalo Chip has consistently proven itself as the best party in Sturgis. Synonymous with providing patrons a world-renowned assortment of musical acts, this year’s lineup is sure to deliver. Locked, loaded and ready to grace the Chip’s infamous main amphitheatre stage is rock and roll luminary, ZZ Top. That little ol’ band from Texas is sure to deliver the familiar and intricate riffs that landed them in the Rock and Roll Hall of Fame and in the hearts of fans the world over. The notoriously bearded blues-rock power trio will be celebrating their 40th Anniversary next year and is looking forward to ringing in this musical achievement with a rowdy crowd of Chipsters.

Another musical powerhouse booked for this year’s festivities is hard-hitting American rock band, Disturbed. Since the band’s inception in 1996 they have sold over 11 million albums worldwide, making them one of the largest grossing rock bands in recent years. They have also released three consecutive studio albums that have debuted at number one on the Billboard 200.

An additional can’t-miss attraction at this year’s Sturgis Rally Week is Michael Lichter’s 10th Annual Motorcycles as Art Exhibit. An internationally renowned exhibition showcasing the works of the most influential master builders and artists in motorcycling, Motorcycles as Art has become the token exhibition of the annual Sturgis Rally. The exhibit curated by legendary motorcycle photographer, Michael Lichter, has been successfully captivating rally-goers for the past decade and has effectively touched on a variety of relevant and significant themes within the motorcycle community.

Last year’s 2009 exhibit entitled “Rebel Rousers- Motorcycle Icons that Inspired Us to Ride” inspired thousands of enthusiasts to come out and witness for themselves an array of revered images and sacred memorabilia central to the biker culture. Quickly becoming the most eagerly anticipated exhibition of its kind, the Motorcycles as Art exhibition provides Sturgis rally-goers with an unforgettable experience.  This year’s theme soon to be announced, is guaranteed to follow in the rich and unforgettable Motorcycles as Art tradition.

The Third Annual Legends Ride has also been confirmed for Sturgis Rally Week 2010. The Legends Ride is your ticket to join celebrities, world-class bike builders and over 500 riders on a stunning, 50-mile ride from historic Deadwood, SD to the Legendary Buffalo Chip. All proceeds from the ride benefit two local Black Hills charities including the Black Hills Children’s Home and the Sturgis Motorcycle Museum and Hall of Fame. Within the past two years, the Legends Ride has quickly become the premier charity-celebrity ride of the motorcycling community and has raised nearly $100,000 for local charities. The ride is scheduled for Monday, August 9 with details still being worked out.

The Legendary Buffalo Chip offers visitors the ultimate Sturgis experience- there’s really no reason to go anywhere else. The countdown has officially begun so visit buffalochip.com now to secure your reservation for Sturgis 2010. Join ZZ Top, Disturbed, Michael Lichter and thousands of rowdy bikers at the Legendary Buffalo Chip for Sturgis Rally Week 2010 and join in the celebration. It’s going to be a wild ride!